About the Company
India’s largest online entertainment ticketing platform enables users to book tickets for movies, live events, plays, and sports experiences. As one of the most trusted and widely used event-ticketing destinations in the country, the platform enjoys strong brand recall and market leadership.
With a presence across four countries, over 5,000 registered screens, and a customer base exceeding 25 million users, email marketing plays a critical role in keeping subscribers informed about show timings, new releases, and promotional campaigns.
Challenges
Operating in a highly competitive digital marketplace, the brand relied heavily on email as a primary communication and engagement channel. However, ensuring consistent email deliverability and engagement posed significant challenges.
The key issues included:
-
Inbox Deliverability Issues: A large portion of emails were landing in spam folders instead of the inbox, negatively impacting campaign effectiveness.
-
Reduced Open Rates: Unoptimized subject lines, readability concerns, and spam-related issues led to lower email open rates.
-
User Experience Concerns: Poor readability of email content, including preheaders and subtext, affected overall user engagement.
-
Sender Reputation Risks: Continuous deliverability issues threatened IP and domain reputation, impacting long-term campaign performance.
Campaign Objectives
The campaign was designed with the following goals:
-
Cut through the clutter of high-volume email communications
-
Reach maximum subscribers for promotions and cross-selling of movies and events
-
Improve the overall user experience in email communication
-
Enhance deliverability using audience segmentation by city, age group, and behavioral attributes
-
Strengthen brand–customer affinity through seamless and relevant communication
-
Increase lead generation by improving email open rates and click-through rates (CTR)
Solution Strategy
A comprehensive email deliverability audit was conducted to identify the root causes affecting inbox placement and engagement. This included detailed analysis of spam triggers, subject-line effectiveness, content structure, and sender reputation.
Using advanced email deliverability intelligence and real-time insights, the team successfully restored the client’s IP and domain reputation. Strategic A/B testing was applied to subject lines, content formats, and preheaders to maximize inbox placement and engagement.
Additionally, ESP-specific spam issues, block listings, and blacklist threats were systematically resolved to stabilize and improve overall deliverability.
Recommended Solutions
-
Intelligent email segmentation based on user behavior and demographics
-
Advanced emailer intelligence for performance optimization
-
Continuous deliverability monitoring and tracking
-
Infrastructure optimization and IP reputation maintenance
Campaign Execution
The execution phase focused on strengthening deliverability, engagement, and performance through the following measures:
-
Improved IP and domain reputation from low to high trust levels
-
Executed and monitored IP warm-up plans to safely scale email volume
-
Ensured email list hygiene through automated, time-triggered list cleaning and effective segmentation
-
Conducted subject-line comparisons and content scoring to assess campaign performance
-
Implemented Hotmail SNDS monitoring and advanced analytics
-
Set up spam and blacklist alerts with suppression mechanisms to prevent spam traps
-
Tracked campaign performance in real time, measuring open rates, read rates, deletion without reading, and subscriber engagement
Campaign Outcomes
The campaign delivered measurable and impactful results:
-
90% inbox placement rate achieved
-
Significant improvement in sender reputation
-
10% increase in email open rates
-
Spam rate reduced to 0.1%
-
Bounce rate lowered to 0.5%
-
3% increase in CTR, boosting overall ROI
-
2.5% improvement in average conversion rate
-
10% growth in average user engagement rate
Conclusion
By combining intelligent segmentation, deliverability optimization, and data-driven execution, the campaign successfully transformed email into a high-performing engagement and revenue channel. The brand not only improved inbox placement and engagement metrics but also strengthened long-term customer relationships and digital communication effectiveness.
If you want, I can also:
-
Convert this into a short case study version
-
Create a visual case study card
-
Rewrite it in a sales-focused tone
-
Add infographics or stat highlights
-
Adapt it for PDF, pitch deck, or website format
